What is a customer journey map?

Note

Note

Overview

To start journey mapping, first we need to start with the basics. Learn what a journey map is and what it’s not so you can create your own. 

Instructor

Moira Dorsey
XM Catalyst, Qualtrics

Moira Dorsey is an XM Catalyst at the Qualtrics XM Institute. During her 20 years as an experience management researcher, advisor, and speaker, Moira has coached leaders on how to find the sweet spot where customer needs, employee experience, business goals, and operations combine to produce great experiences that drive growth.

Resources