Welcome to the course. Let’s get started!

Note

Note

Overview

Welcome to this course about understanding, mapping, and personalizing the customer journey. Learn what a customer journey is, why it is important, and why it should be a business priority.

Instructor

Léonie Brown
XM Scientist, Qualtrics

Léonie Brown is an XM Scientist at Qualtrics, specializing in customer experience, research methodologies, and modernizing the contact center. She’s worked with 100's of brands to design, implement and optimize their CX programs, using her vast amounts of experience to help brands turn happy customers into higher revenue and lower churn.